Vehicle Manufacturers

In today’s market, the role of manufacturers extends beyond the production line.

As the sector shifts and vehicle ownership changes to usership, manufacturers need to adjust their commercial strategies so they can meet evolving consumer demands.

We help vehicle manufacturers (OEMs) navigate this change. Our insights show OEMs how to adapt to new usage models and prevent them tripping up or making mistakes. We show them how to take advantage of market pricing dynamics to strategically update a vehicle fleet and find new customer touch-points for additional profit opportunities throughout a vehicle’s life.

Cazana’s realtime data is used by leading OEMs to shape their global strategies and analyse the impact of market changes. Our precision and expertise are the fuel for your innovation.


Make the right cars for the right markets


Consumer buying behaviours have changed the way manufacturers must operate.

With the vast majority of new car owners buying on finance, vehicle residuals have never been more important. You can make the perfect car but if you get your residual calculations wrong you’ll be stuck with a vehicle that can drive your business into the ground.

Cazana’s data helps you build vehicles with the highest residual values and the greatest investment return. We’ll show you which specifications remain valuable with age and which ones quickly depreciate.

Our insights cover current fleets, future vehicles, and your competition so you can draw up the smartest strategies. If your competitor has a specific option at a certain price, how well does it sell and what does that mean for your own business? We’re here to help OEMs make the most informed decisions so they can invest in the right tech, for the right cars, at the right prices and in the right markets.

Cazana’s tools enable OEMs to protect and strengthen their brand.


Build the next generation of consumer tools


The way cars are used is changing and the way they’re sold is too.

List prices are out, per-month prices are in and consumers are increasingly turning online to configure the vehicles of their dreams.

Cazana is powering the next generation of online configuration tools so you can sell your vehicles in the way consumers want to buy them. Our data can empower new customer experiences, such as tools that automatically alter monthly prices as customers flick between options on your site. Prices that reflect your business strategies and ultimately boost your profits.

Talk to our team today to see how we can help you and your business